The press office within a cultural
Music, aggregation, culture, opportunity, this is the Controsenso Club, a small club located in Prato and known to most young people for its diversity of sound. On its stage and do not follow each other bands, artists, known or not, ranging from blues to indie rock. A music programming and cross-attentive to everyone's taste makes the local gathering place for young people.
the contradiction is a cultural association run by the 'Association Audiodinamica and as such not for profit. It offers the product as a show music through concerts that are primarily aimed at achieving a profit and the maximization of economic benefit, but the cultural enrichment. Its main objective is the promotion and dissemination at all levels of music. Its mission, understood as the reason of his being, is to emphasize, in fact, the educational value of music through the production of shows aimed at detecting the result, the delivery of events and competitions organized musical concerts. Being a non-profit organization, its events are mostly free of charge or tariff policy: to reach them, only to have a card ACSI. The cultural association which is part of the room, valid for the current year.
cultural association does not have large budgets to the statement, then is forced to use corporate communication as the main vehicle of information to potential audiences. The few funds available to prevent him, however, to turn a real commercial network.
to communicate in an optimal manner and with the least expenditure wealthy Audiodinamica Association uses the potential that provides marketing, whose primary goal is customer satisfaction , or customer satisfaction. The task of marketing is to give support to the product-show that could actually meet the entertainment needs of potential recipients of the offer and not remain nell'astrattezza. His instruments are largely based on sending press releases to any media, posting of printed materials, the flyers, mailings, word of mouth communication and use of the database of members. Social networking is also used to increase the visibility of
Of primary importance in the activity communication of nonsense is the loyalty of the audience, which occurs through a segmentation of the same and the realization of events suitable for each target audience. The loyalty is achieved through the use of relationship marketing, which aims to establish a direct and lasting between demand and supply, and one aimed at a niche specialist audience, sharing the evening live music by genre.
the contradiction is a cultural association run by the 'Association Audiodinamica and as such not for profit. It offers the product as a show music through concerts that are primarily aimed at achieving a profit and the maximization of economic benefit, but the cultural enrichment. Its main objective is the promotion and dissemination at all levels of music. Its mission, understood as the reason of his being, is to emphasize, in fact, the educational value of music through the production of shows aimed at detecting the result, the delivery of events and competitions organized musical concerts. Being a non-profit organization, its events are mostly free of charge or tariff policy: to reach them, only to have a card ACSI. The cultural association which is part of the room, valid for the current year.
cultural association does not have large budgets to the statement, then is forced to use corporate communication as the main vehicle of information to potential audiences. The few funds available to prevent him, however, to turn a real commercial network.
to communicate in an optimal manner and with the least expenditure wealthy Audiodinamica Association uses the potential that provides marketing, whose primary goal is customer satisfaction , or customer satisfaction. The task of marketing is to give support to the product-show that could actually meet the entertainment needs of potential recipients of the offer and not remain nell'astrattezza. His instruments are largely based on sending press releases to any media, posting of printed materials, the flyers, mailings, word of mouth communication and use of the database of members. Social networking is also used to increase the visibility of
Of primary importance in the activity communication of nonsense is the loyalty of the audience, which occurs through a segmentation of the same and the realization of events suitable for each target audience. The loyalty is achieved through the use of relationship marketing, which aims to establish a direct and lasting between demand and supply, and one aimed at a niche specialist audience, sharing the evening live music by genre.
Ylenia D'Andrea
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